Agenda
Exhibition & Coffee
Chairman's Opening Address
Arvind Salwan, Managing Director, New Media Corp
Keynote Presentation 1
Alex Neil, Cabinet Secretary for Infrastructure & Capital Investment
The benefits of digital technology to the Scottish economy
On 31 January 2012, the Scottish Government published Scotland's Digital Future: Infrastructure Action Plan. This sets out the Scottish Government's commitment and the steps it will take to deliver world-class, future-proofed digital infrastructure across all of Scotland by 2020, with an interim milestone of delivering a step change by 2015.
The Scottish Government has a clear vision that maximising future economic opportunities for Scotland will be underpinned by the availability of digital infrastructure fit for the future. For businesses and social enterprises, it enhances productivity and drives innovation. In rural communities and fragile areas, it has the potential to boost economic development, retain young people and attract new residents. Connectivity, both fixed and mobile, is central to the successful development of emerging sectors such as renewables, digital healthcare and cloud computing, but also to more traditional sectors such as tourism or business services, which are increasingly using digital technologies.
purpose of making Scotland a more successful country, with opportunities for all to flourish, through increasing sustainable economic growth.
Keynote Presentation 2
Gilli Goodman, Agency Product Specialist, Google
Synopsis coming soon.
Exhibition & Coffee
Keynote Presentation 3
Microsoft
Synopsis coming soon.
Protecting your business
Veeam and Dell
Synopsis coming soon.
Optimising your communications
OneStream and Vodafone
Synopsis coming soon.
Exhibition & Lunch – Twitter Debate
Smart devices – the way forward for business?
David Coleman, CEO STS Digital Ltd/Rim
Smartphone and tablet sales are on such an aggressive upward trajectory that some estimates suggest there will be up to 50 billion connected devices (beyond just smartphones) by 2020 with each consumer having approximately seven devices connected to the internet. Beyond just making phonecalls or sending text messages, people regularly look up directions, research products while in-store, chat and compare with friends and family, search for deals and even pay for their morning coffee with their mobile phone.
These intelligent, always-connected devices and the consumers using them to their full potential are pushing business to react quickly or die. Businesses that don’t have a mobile commerce strategy are losing out on significant revenue, and that’s only going to continue to accelerate.
2012 will usher in key trends in the context of business mobility that business owners and managers and IT managers need to prepare for: an increasingly mobile workforce; the tracking of assets, inventory, and the associated tsunami of data; and smarter customers.
Mobility will provide businesses with a strategic operational differentiator in 2012. Businesses will increasingly find the need to have a robust B2B, B2E and B2C mobility strategy to empower all levels of an organisation to receive and access information on demand in any location and at any time to improve operational efficiency and customer expectation.
Can a business or organisation really survive the new world without a mobility strategy?
Mobile learning
on the menu
Linda Steedman,
Managing Director, eCom
This seminar will offer delegates an introduction to how using mobiles to deliver learning to the workforce can increase both productivity and efficiencies. With an increasingly mobile workforce, training has become more difficult to manage, administer and deliver. New models were required to optimise individuals’ use of time, especially when travelling. Come along and hear about the benefits of mobile applications. Whether you are interested in CPD or training in general, whether you are a manufacturer, an institute or awarding body, ensure that mobile learning is on your menu.
Social media
at work
Tim Wright,
Director, twintangibles
You might think that social technology is all about marketing, but you would be wrong. Tim Wright will look at how the arrival of social tools and the desire to make use of them presents an array of opportunities to organisations to generate value and innovation.
Subjects covered will include crowdfunding, crowdsourcing, collaboration, social knowledge and deep insight.
Protecting your
brand
Lennert de Jong,
Citizen M Hotels
In today’s world guest satisfaction, transparency of product offering and value are keywords for consumers when looking to purchase. Cable companies, airlines, electricity firms,
How does a small hotel company deal with this? How does it align a product with today’s consumer expectations? How does it measure performance and how should it deal with bad reviews?
Is it important to measure the ROI on activities to monitor social media?
Exhibition & Coffee
Crowd funding
through digital media
Speaker to be confirmed
Synopsis coming soon.
Making money from
social media
Gregor Lawson,
Co-owner and Marketing
Director, Morphsuits
How digital helped morph a £3k investment into £5m turnover in just three years.
Converting website
visitors into
paying customers
Tim Barlow,
Managing Director, Attacat
“There are two ways to increase website sales: get more people coming to the site, or simply make better use of those coming to the site already”
This breakout session focuses on the second option. “Converting” more visitors into sales (or leads or donations or subscribers) is less expensive than you would imagine and delivers rapid returns.
You will be introduced to the processes behind the growing specialism known as Conversion Rate Optimisation (CRO), including:
- User testing on a shoestring
- Analytics beyond Google Analytics
- Getting direct feedback from prospects and customers
- The science of split testing
Case studies will illustrate the power of CRO, highlighting some common conversion roadblocks and mistakes.
Expect straight talking and be prepared to make some changes to your websites afterwards!
Q&A Panel
Andrew Barke, Agency Head, Google
Synopsis coming soon.
